PETA

This article in the International Business Times reports that the new xxx top level domain name is causing some porn business to fuss at having to 'protect their brands'.  While my heart breaks for the poor business (please hear the insincerity and sarcasm in that comment), I found this blurb very interesting.

PETA (People for the Ethical Treatment of Animals) have also signed up and instead of blocking its name the organization will launch peta.xxx as a pornography site that draws attention to the plight of animals, according to PETA spokeswoman Lindsay Rajt.

So, for those of us who detest PETA, we now have a new reason to detest that group even further.   So even while PETA's Wikipedia Article states that

The group regularly protests the use of animals in entertainment, including circuses.

They announce that they don't have a problem exploiting women to help animals.